Job Description
Who we are: bread & Butter is a full-service communications agency with a fondness for all things food, drink and travel. We are a collaborative group of dreamers and do-ers. We combine intimate local knowledge with an extensive national network to craft clever and multidisciplinary communications campaigns tailored to our clients’ needs. We only partner with inventive businesses that inspire us and continually challenge us to think big, but act small.
Why bread & Butter: We are Southerners at heart, always saying, “Please” and “Thank You,” and hustlers by trade. We believe everyone deserves a seat at the table and practice what we preach to ensure the spirit of hospitality runs through everything we do. We're not a company that wastes time—not yours, not ours. We are not too busy to talk, come by or think of new ways to increase long-term brand awareness. For us, there is little difference between work and pleasure because our work is our pleasure.
We’re Looking at You! A Digital Marketing Manager with bread & Butter has been around the block but knows there’s still a lot to learn, and strives to increase their digital marketing skills daily. You have a sincere passion for working in the digital space with hotels and destinations, restaurants and CPG food & beverage brands, and are the day-to-day touchstone, brand champion and trusted partner to both clients and your team. You are the digital marketing wizard, helping meet client goals by crafting creative content strategies, building consumer ad funnels that work, and meeting and beating KPIs for ads across the industry. You meet or beat deadlines, stay ahead of digital trends and always bring a fresh point of view, backed by analytics and research. You’re working to be a problem solver and you value the relationships you’re building with account team members, other social media strategists and client communities. A DMM for bread & Butter should be thoughtful, a strong strategic thinker, possess an almost obsessive attention to detail + analytics, can often be heard asking, “What else?” and, most importantly, is excited about what bread & Butter is and what it will be.
Available Opportunity: The Digital Marketing Manager for bread & Butter is responsible for managing and answering the needs of food & beverage and hotel & travel clients daily. The Digital Marketing Manager works with Social Media Managers, Digital Marketing Coordinators, and reports to the Chief Digital Officer.
Here’s What We Need: - 5-7 years of full-time, post-undergraduate digital marketing experience, preferably within an agency and working with hotel, restaurant and food & beverage brands.
- Proven track record for driving hotel, restaurant and food & beverage sales via paid social media, Google and digital marketing tactics.
- Ability to build and manage social media advertising strategies for 10+ clients at a time, effectively planning, optimizing and reporting to meet client needs.
- Ability to plan and execute all digital marketing, including SEM, marketing database, email, social media and display advertising campaigns including Google search and display ads, Amazon ads, SEO and retargeting ads.
- Ability to measure and report performance of all digital marketing campaigns to create benchmarks for success, identify trends and insights and optimize spend and performance based on the insights.
- Ability to collaborate internally, with outside agencies and/or with other vendor partners to create landing pages and optimize user experience, ensuring that strategy supports overall brand goals and objectives.
- Ability to evaluate strategy is in alignment with client objectives, assess against goals (ROI and KPIs,) resolving when strategies aren’t working, or the situations change and adjusting quarterly goals.
- Ability to draft and manage e-blasts via platforms like MailChimp, Constant Contact, Emma, Revinate, etc.
- Constantly brainstorming new and creative growth strategies, identifying and evaluating emerging technologies to better optimize marketing campaigns, email marketing, social media and display and search advertising.
- Ability to plan, execute, and measure experiments and conversion tests.
- Ability to attend and lead client meetings as appropriate to assess the progress of the digital campaign, propose new advertising opportunities and educate clients as needed.
- Be the sounding board and resource for clients regarding social media marketing in the hotel and travel space
- Love of a fast-paced environment and the satisfaction of a busy yet productive day.
- Has the ability to travel and still keep up on daily work needs.
- Flexibility and a desire for endless possibilities. b&B is a dynamic, ever-evolving company that thinks beyond black and white.
- Keen attention to detail - ads and emails are error-free and gorgeous.
- Excitement for growth, new ideas, new ways of doing things and a place you’re excited to call home. Say yes!
Working Conditions On the whole, this is a hybrid, office-based role. A Digital Marketing Manager will spend time in meetings and briefings. Occasional travel might be required for client visits and planning. This position is considered sedentary to light work, and employees are not required to lift or move heavy objects. Although a manager's commitment will tend to be standard office hours, deadlines or the demands of a client may see the manager working nights or weekends to ensure continued success. Must be authorized to work in the US.
Having Our Cake & Eating it too: - Generous paid time off
- Paid sick/personal time
- Birthday off (because who wants to work on their special day!)
- Endless summer Fridays (half-days year 'round baby)
- Flexible, hybrid schedule
- Work from any b&B office when you're in town
- Medical and dental + dependents
- Extended benefits (vision, life, disability, EAP)
- Generous maternity and family planning leave
- 3% contribution to 401k regardless of participation
- Cell phone reimbursement
- New business bonuses
- Employee referral bonus
- Weekly Wine Wednesdays (cheers with your local team!)
- Robust training program
- Mentorship program
- Local love (yearly giveback initiative)
Compensation: The annual salary range for this role is $65,000 to $75,000.
Job Tags
Full time, Summer work, Work at office, Local area, Flexible hours, Night shift, Weekend work